Multicultural brand strategist with global experience building brands and creating culturally impactful, commercially effective work.

I spent the last 15 years at Wieden+Kennedy Shanghai, Anomaly New York and TBWA\Media Arts Labs Singapore working across iconic brands like Nike, Tiffany&Co., Levi's, Disney and Apple.

Today, you can find me causing mischief at Forsman&Bodenfors Singapore.

Born to a Thai father and a Chinese tiger mother, I grew up in a household where being trilingual and a chess nerd are mandatory.

When I’m not working, you can find me cleaning up after my 2 cheeky daughters and 2 very needy cats, one lint roller at a time.