Strategy

Nike China Consumer Truths

Nike puts people at the center of everything they do – from products, to experiences, to services.

When a new VP of Marketing joined Greater China, he asked for an update on the state of China's youth and their relationship with sport - in 5 simple truths. 

This gave birth to an ongoing set of truths that became the blueprint for communications across three of Nike China's key categories - Women, Running and Basketball.

These truths have played a valuable role in developing some of Nike China’s most impactful campaigns to date.