BOLLYWOOD: SHOT ON IPHONE

The Context:
Indians think their Android camera is just as good, if not better, than iPhone camera.

The Objective:
Prove to highly critical, tech-savvy Indians that iPhone camera is unparalleled.

The strategy:
Demonstrate how the smallest device can capture India’s biggest cinema - Bollywood.

The Idea:
Bollywood film, shot entirely on iPhone.

Directed by India’s filmmaking legend Vishal Bhardwaj, Fursat breaks the mould of Indian cinema by combining music, dance, action, suspense, time travel, romance, and comedy into a 30min film.

The Deliverables:
Main film: demonstrate what iPhone is capable of
Behind the Scenes: demonstrate how it was shot
Teach ads: teach Indians how they can do it too