APPLE TH: SHOT ON iPHONE

The Context:
In Android-dominant Thailand, smartphone cameras one of the top 3 purchase drivers, making it the most hotly contested feature.

The Objective:
Show how iPhone 13 Pro’s camera is best-in-class, even in low-light conditions.

The Truth:
Thais don’t just love horror, they grow up with horror bedtime stories.

The Idea:
A horror film, shot on iPhone.

Instead of comparing technical specs, Apple proved iPhone’s low-light capabilities with a true product demo, by tapping into Thailand’s superstitious nature to create the brand’s first-ever horror film, shot entirely on iPhone 13 Pro by the master of horror Parkpoom Wongpoom.

Awards:

Ciclope Asia

• Grand Prix
• Agency of the year

Ciclope Global

• Gold: Direction over 180s

OneShow Asia

• Gold: Film & Video Craft / Direction
• Gold: Film & Video Craft / Cinematography
• Silver: Film & Video Craft / Production Design
• Bronze: Branded Entertainment  

ANDY’s (Regional)

• Shortlisted